STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (festamagica.com). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

Marriage was a matter of self-preparation

In the past, marriage was a matter of self-preparation. They become a committee that works to cook, design wedding decorations, receive guests and prepare everything for the wedding. Not to forget, the host is also bothered with a lot of work, especially the event management on the wedding day itself. However, things were different now. Many hosts are so busy with work that they can no longer afford to design their wedding ceremony. Then, comes a wedding organizer as the best solution and become one of the best-selling businesses in the market. Mostly, current WO services are limited to coordinating everything that is needed for a wedding. They offer services to customers through certain packages to choose from for weddings. Indeed, for some people who have sufficient budgets, it is not difficult to adjust the wishes contained in these packages. However, this is certainly different for groups of people who have a minimal budget. Most of the budget is a problem in itself for couples who will use WO Services. With this background, a strategic business plan is carried out by facilitating the prospective bride and groom as customers to plan their wedding according to their respective budgets through IT-based wedding portals and a container in the form of a “marriage bank” to finance the marriage.